What we install.
Four things. Ninety days. A studio that runs without you in every room.
1 / A decision-making system your leadership team actually uses.
2 / A KPI framework tied to what your team is trying to ship.
3 / An operating cadence that keeps the team aligned week to week.
4 / A 90-day roadmap everyone believes in.
We've been in the room.
Not advising from the outside. Running operations from inside.
ex-Riot Games, LatAm
We built the operating model for Riot's LatAm region from scratch, taking it from last to first in global player satisfaction in under 12 months.
McKinsey Operations alumni
Structured problem-solving, process design, and organizational clarity applied to the specific chaos of video game and esports teams.
“The planning and alignment session provided us with the foundation for high-impact performance.”
– Annabell Bori, Activision
Meet your consultant
Hugo Breton
ex-Riot Games | ex-McKinsey | ex-Citi/ Banamex | MBA + MEng, University of Michigan
I didn't study video game teams from the outside. I ran them.
As Head of Operations for Riot Games in Latin America, I built the operating infrastructure for a region that had no playbook. Before that, I was at McKinsey's Operations practice and at Citi/ Banamex.
I started Game of Biz to bring that kind of thinking directly to studios and esports organizations, at the moments when it matters most.
Bilingual in English and Spanish. Working with clients across the U.S., Canada, and Latin America.
How it works
3 simple steps to a new studio infrastructure.
Fit Call
20 minutes. No pitch. We talk about where your team is and whether this is the right engagement.
Operational Diagnostic
3 weeks. We map where your studio is losing execution capacity and what to fix first.
Install + Handoff
We build the systems alongside your team and hand off ownership. You leave with something that runs without us.
SERVICES
What we do.
Four + one engagements.
Each one designed for a specific stage and need.
You don't have to figure this out alone.
Scaling your studio shouldn’t feel like survival
Game of Biz helps you eliminate chaos, align your team, and install the systems that support real growth. Built on operational experience inside Riot Games and McKinsey, this isn't theory. It's been done, at scale, inside companies that ship for a living. With the right systems in place, you'll launch on time, protect your team from burnout, and lead your studio with the confidence that comes from actually being in control.
What clients have said.
We have worked with leaders in amazing teams
